This project was an 18-month herculean effort, in attempts to visually unify this massive brand globally. The existing site was old fashioned, narrow, filled with paragraphs of text. The aim of this design was to be modular with bite-sized pieces of information chunked out so the user could digest all the info, whilst providing the various Acuvue markets the flexibility to add and subtract content as they needed. Keeping this design fresh while being slightly handcuffed with the older dev platform(Canvas) was no easy feat, but we managed to push the boundaries of what was capable making the outcome pretty successful from a UI/UX standpoint when compared to other sites in it’s category.
Design Director, UX Director