"That dog looks like his owner!" – said everyone all the time.
Based on this insight, Hannes and John came up with this great idea to make an app that would find your perfect Dog-A-Like match from a live Pet Rescue Database, and would let you adopt them then and there, rescuing the animal from being put down. It has been Mars Pedigree’s most successful dog rehoming campaign, and one of the most awarded campaigns in the brand’s history.
The app would prompt the user to take a photo of themselves, and the facial recognition engine that we built specifically for this purpose, extracted every little facial feature in 16 dimensions, and would compare it against thousands of dog profiles that had also gone through the same process.