Francis St Studios offers three bright, spacious studios in Darlinghurst, Sydney. Slick and minimal in its execution, the identity reinforces the concept of three distinct spaces within the logo itself. Designed primarily for digital use across the invoices, website, and Instagram — the studio’s key promotional tool — the logo needed to be equally strong in a circular format for the Instagram avatar. The ellipsis was a deliberate choice for this avatar/brandmark, as it acted as a baseline graphic for the studio post images themselves, where the eclipses could be swapped out for 1, 2 or 3.