The Google Primer brand is centered around our “Primer moments” – when our users use the app. In between meetings at the office. On the bus during your commute. In a cafe waiting for coffee. You can squeeze in a quick 5 minute lesson, anywhere.
With our brand refresh, we wanted to capture these moments in a textural way, and commissioned the incredible Owen Gildersleeve to create these moments out of cut paper. Knowing we needed to apply this look throughout the entirety of the Primer brand, Owen also created a whole library of assets for us to use going forward. I feel so fortunate to have worked with such a talented, kind, patient artist!
Brand overhaul itself is one thing. But there is a plethora of collateral work that comes with the launch of an app redesign and a brand refresh in one. The Appstore screens. The Playstore screens. The website redesign. The email blasts. The paid media campaign. The new visual direction for the social posts. The end cards and titles for all the new videos. The 60 page Func Spec for QA. And creating all these assets in English? No problem. Overseeing them in 5 other languages you don’t speak? Epic.
Here’s a sample of work from the Google Primer Brand refresh that attempts to encompass my first year at Google.
UX / UI Design