Google Primer is a free education app. It is for people who run their small business, people looking for a job, and individuals running their start up, who want to learn digital marketing basics in a simple, easy way– right from their phone.
The learning happens in the form of quick 5-minute lessons which are full of interactive quizzes, presented with custom hand drawn illustrations, all in the effort to make the process of “priming” you with information, more fun.
In celebration of World Accessibility Day and honoring Google’s mission of making the web more accessible, I was tasked with overhauling the two year old app and refreshing it from the ground up, so it could be used, quite simply, by everyone. I was involved in many aspects of the process– from the minute design details of ensuring the color contrasts past visual accessibility standards, to helping UX-QA the alt text within the app, to coming up with UX solves on how to make existing interactions within the app work for the visually impaired. Oh, and of course visually redesign it.
Google Primer is available in the US, as well as Canada, India, Indonesia, Brazil, and Spanish-speaking Latin America.
UX / UI Design
Gwendal Le Bec