Guerrero Australia

A ground-up site design & build for Guerrero Australia, Mission Food’s premium tortilla brand.

Three packages of Guerrero Mexican tortillas stacked with different flavors and sizes, including fajitas, burritos, and soft tacos, each with colorful packaging and the Guerrero logo.

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The Challenge

Build the site on Wordpress. Being in a company that didn’t build on this platform, we had to source devs, and found a fantastic dev partner in Luminate, out of London.

Having a technically un-savvy client(albeit a delightful, lovely client) meant extra hand-holding and explanation at every stage, which took extra time we needed to account for.

The Project

Guerrero is MissionFood’s tortilla brand in Australia, marketed as the more premium offering to it’s US-counter part of the same name. Guerrero approached us with a need for a website. HOW EXCITING. It is so rare for a project to come along that is a ground-up design from scratch, everything up until now has been a “re-design” because hello it’s 2026. The catch? Zero brand guidelines. The opportunity? Zero brand guidelines.

My Role

Managing the creative process from end-to-end, empathetically & clearly leading my team, presenting & liaising with our clients & dev, my role was vast:

Team Leadership

Creative Direction

UI Design

UX Direction

Product Management

Close-up of a Guerrero logo on beige textured background, featuring a wheat graphic and red, green, and yellow colors with Spanish text.
Close-up of a black rectangular platter with three tacos filled with colorful vegetables, shredded cabbage, served on a wooden table, with a glass bowl of yellow sauce and a gold-rimmed dish visible in the background.
Map of Mexico highlighting the state of Puebla, with a pop-up information box about Puebla cuisine and a recipe for pork kabobs, including preparation and cooking times.
Green banner with white text reads 'Taste Authentic Mexican in Full Colour'. Below are six circular images of different Mexican dishes labeled 'All', 'Breakfast', 'Lunch', 'Dinner', 'Dessert', and 'Snack'.
Package of Guerrero Homestyle Fajitas with a pink and white design and the Guerrero logo in the center.
Three mobile screens displaying Guerrero brand Mexican food products, including tortillas, soft tacos, and shrimp fajitas, with descriptions and images of the dishes.
Advertisement for Guerrero Homestyle Fajitas featuring a pink package of fajitas, product details, and recipes for tacos, burritos, and other Mexican dishes, with text emphasizing authentic ingredients and Mexican heritage.

When everyone is an expert in your team, you don’t need many.

Michelle Chow, Sally Fang, Natalie Williamson

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