Krylon Yard Sale

Spray paint companies all talk about the same thing protection from rust protection from rain protection from whatever, but Krylon the leading spray paint company wanted to talk about something people actually cared about. So we showed how the worthless things you already own can be worth more with a simple coat of paint. We launched with a series of light-hearted TV spots featuring a family that bought painted and resold items back to their original owner for a massive profit – “I'll give you two bucks for this” “OK I'll give you 30 bucks for that” “OK”. After the TV aired we hit the road at six hundred ninety miles of worthless items renovated them using Krylon products and sold them on Pinterest in real time helping launch the social networks new viable pin functionality. From old lamps, to wagons and furniture, the items were painted photographed and sold for at least double giving all the money to charity. We used Twitter to spread the campaign from the road giving fans over 100 ideas how to make their own worthless belongings worth something with before-and-afters animated gifs and how-to videos even. The idea itself proved our concept of paying next to nothing and turning a huge profit with the two hundred thousand dollar investment. We gained 2.7 million dollars worth of earned media and increased our daily visits to Pinterest by four hundred percent. The world's longest yard sale, the first ever Pinterest yard sale, and millions of people who now see spray paint in a new and useful way.