A great brand begins with a great logo.

The eye for detail and finesse that goes into designing a logo parallels with the principles of UI design, crafting and pixel-perfecting something with meticulous care. In a career that has spanned designing predominantly for the screen, I find it so rewarding to see something I’ve created come to life IRL, applied to brand books, products and even honey jars!

Logo Collection

RIIFT

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RIIFT -

Black T-shirt with white stylized text reading 'RIFF' across the chest.
Black background with a stylized white letter Q logo.

RIIFT is the “Future of Foiling”. Drawing inspiration from ocean waves, the goal was to create something that stands out as the modern, pioneering brand it is—one that is changing the way surfers foil. RIIFT is a carbon fibre fin attached to the underside of a foil board, designed to make take-offs easier than ever.

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Francis St Studios

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Francis St Studios -

Black background with white text that reads 'Francis St Studios'.
Black background with large white text reading 'F S S ...'

Francis St Studios offers three bright, spacious studios equipped with everything you need to support your next film production or stills shoot in Darlinghurst, Sydney. Slick, minimal and echoing the number 3, this logo has appeared everywhere from invoices to socials.

Visit Francis St Studios

PowerMast

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PowerMast -

PowerMat logo in white on a black background.
Apple Podcasts logo, a white stylized microphone with a circular base and a square shape in the center, on a black circular background.

PowerMast, the precursor to RIIFT, was the first iteration of a propeller-powered fin engineered for foil boards to enable effortless take-offs. The logo draws on the mechanics of the propeller, fluidity of the ocean, and a nod to the electrical connectivity that powers the mast.

Wellbeeing

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Wellbeeing -

Black background with the word "wellbeing" written in white lowercase letters.

The future is bees. When Wellcom installed a hive on their rooftop, we named the colony “Wellbeeing”—the logo is a verbal and visual play on the Wellcom name, using their primary brand font, Archivo. The honey? Truly delicious.

Visit WellcomANZ