Pinterest Yard Sale

Campaign website and Pinterest ecommerce site for Krylon Paint.

A stylized eagle with outstretched wings, the word "KRYLON" in red inside a shield, the number "127" below, and two fire extinguisher icons on either side.

The Project

In 2015, Krylon Paint became the sponsor of the World's Longest Yard Sale, which is an annual Summer event in the USA along Route 127, that spans 690 miles across 6 states. The creative team came up with the idea to promote this sponsorship by driving along the route, buying items, spraying them with Krylon, and reselling them online for charity. The method of transaction was going to be all through Pinterest, to coincide with, at the time, Pinterest's new BUY functionality – and so the world’s First Ever Pinterest Yard Sale was born.

The Idea

The idea was simple, in theory. Create an awesome custom-wrapped van, drive along the route and buy items, spray paint it, photograph it, then sell it on Pinterest, then collect all that money for a good cause. Actually not that simple at all. This project was a herculean effort by so many teams, syncing the timing of everything to ensure the experience was all live was just epic.

The Work

The various facets of this project were far and wide. We made: A website to track where the van was along the route, an ecommerece page on the site AND on Pinterest which had to be updated in real time, a custom designed van, TV spots to promote Krylon, a huge social campaign, Photographing (& painting!) 127 items that were purchased along the route, I am probably forgetting something there was so much to do.

My Role

I was the lady back at the office, at basecamp, receiving all the items as they came in, ensuring the design of the site lived up to the slick branding of our branding team, running the social visuals and posts, liaising with producers and our kind devs to build what we needed. Daily.

UI/UX Design Direction

Team Management

A promotional webpage for Krylon's world’s longest yard sale with logo, event details, countdown timer, and navigation options.
A collection of colorful vintage and decorative items, including a blue horse, wooden crates, furniture, and various knick-knacks, arranged outdoors on grass.
Announcement of a yard sale stating that 690 miles and 127 old objects have been transformed, with the first Pinterest yard sale now on, including a hashtag #krylon127yardsale and decorative stars.
Screenshot of a map showing the route for Krylon's 127 Yard Sale, with a red van icon and marker points along the route, including a section of the sale's information and a greeting about the world's longest yard sale.
A digital collage showing various vintage-inspired household items including pink roller skates, a red wooden step ladder, a teal anchor, a pink clock, a clear glass bottle, and pastel-colored bottles. The collage also features a webpage layout with a highlighted Pinterest yard sale that raised $2003, accompanied by a smaller preview of an online shopping website interface.
Rear view of a vintage Volkswagen van decorated with Krylon branding, red and white paint, and spray paint-themed illustrations, set against a yellow background.
A collection of small, colorful toy household and furniture items arranged on a white background.
People peeling gold and white paper from a sign or banner.
A woman sits in a vintage red and white van with the words 'Words longest Card Sale' and a 'Krylon' decal on the side, parked outside a rustic store with signs and decorations in the background.

Campaign Video

The Awards

It was all worth it. We raised $2,000 for Wings Art and Craft Center charity, and selfishly my first Titanium Lion.

Logo for Cannes Lions awards, featuring the text 'Cannes Lions' with a stylized lion's head outline to the right.

2016

Titanium Lion

Silver / Integrated

Bronze / Cyber Web Campaign

Clio awards brand logo.

2016

Silver / Social Media

Bronze / Digital, Mobile

Logo for The One Show, featuring the show name with a modern design and a black background.

2016

Gold / Social

Bronze / Events

Merit / Innovation in Social Media

Merit / Direct Social

Merit / Branded Entertainment

D&AD awards logo in white on black background inside a hexagon.

2016

Wood Pencil / Tactical Digital Marketing

Black logo featuring a stylized vanilla flower with a symmetrical design.

2016

Shorty’s / Best use of Pinterest

Shorty’s / Best in Home & Decor

Black-and-white drawing of a cat wearing a bow tie and glasses, sitting on a library shelf surrounded by books.

2016

Digital Advertising

The word 'ALOP' spelled out with geometric shapes: a triangle, a rectangle, a circle, and a semicircle, on a black background.

2016

Next / Social

Black background with white text that says "Creative Review" in the center.

2016

The First Ever Pinterest Yard Sale, Krylon

This herculean team spanned creative, social, production and digital. Everyone played their part.

Alex Miller, Josh Deitel, Lauren Brooks, Menno Kluin, Sam Shepherd, Frank Cartagena, Juan Carlos Pagan, Brian Gartside, Lynne Yun, Joe Haddad, Lauren Cooper, Erika Kohnen, Joe Calabrese