RIIFT is changing the way surfur’s foil – this carbon fibre fin attaches to the underside of a foil board, designed to make take-offs easier than ever. The logo had the beginnings of something, but needed a true polish and rework. At it’s core, the RIIFT logo is inspired by the fluidity you feel when foiling on the open water, but is grounded in bold, strong shapes to represent that they are the first of it’s kind.