After the successful logo design of PowerMast, I was approached again to rework a new product by the same team. RIIFT is the “Future of Foiling”, a new plug-in-propeller system that is changing the way surfers foil. RIIFT’s carbon fibre fin attaches to the underside of a foil board, designed to make take-offs easier than ever. Their logo had the beginnings of something, but needed a true polish, pixel-perfect elevation and I helped the entire mark embody the fluidity you feel when foiling on the open water.