TNT was piloting a new show, MobCity. We created a huge sense of buzz around it, all on Twitter. We leaked the pilot script, tweet by tweet, for the week leading up to the premiere. This was a completely responsive site in the days when that was still a new thing, that all had to function as a readable story, both on our site and Twitter. The strategy and logistics were technical, the development was complicated, and the UX and Design had to all make sense of this so it was all easy to understand. All the hard work paid off, after our work was recognized at Cannes with a Bronze Cyber Lion.