TULA Redesign

Platform redesign and Shopify website migration for TULA, a skincare brand based in New York City.

Four separate colorful liquids or gels in spheres or blobs, with yellow, pink, yellow-tinted, and grayish-blue hues, against a black background.

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The Project

This was a great opportunity that came my way through thelab’s head office in NYC – to design a concept for the redesign of the TULA.com website using their established brand toolkit & new image assets. This was a mammoth project and my contribution felt small albeit significant, as the client ended up selecting my concept with elements from the second concept we presented.

The Challenge

This was a custom Shopify build, and the biggest dev-challenge was migrating 3 websites into one global site.

UI-wise, the site design felt old and tired, so as a starting point the client selected a Shopify template they liked, so we designed custom UI “over the top” to really bring forward the fun, punchy TULA branding throughout.

My Role

This was a hands-on UI project, although the buildout of the site & entire design system was managed by the NY team once client selected their favourite concept, and what a result! My role included:

Creative Direction

UI Design

Team Management

An e-commerce website for TULA skincare products displaying various skincare products, promotional banners, new arrivals, and customer testimonials with a clean, modern design.
An e-commerce website for TULA skincare products displaying various skincare products, promotional banners, new arrivals, and customer testimonials with a clean, modern design.
Screenshot of a product page for TULA Purifying Face Cleanser on a skincare website. The product is in a blue tube with the brand name and description visible. The page includes product details, key ingredients, reviews, related products, and options to add to cart.
Screenshot of a product page for TULA Purifying Face Cleanser on a skincare website. The product is in a blue tube with the brand name and description visible. The page includes product details, key ingredients, reviews, related products, and options to add to cart.

Who doesn’t love a before and after?

Screenshots of TULA skincare website showing various skincare products, promotional banners, and product categories like face cleansers, moisturizers, and serums, with images of women with clear skin.
Screenshots of TULA skincare website showing various skincare products, promotional banners, and product categories like face cleansers, moisturizers, and serums, with images of women with clear skin.
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