TULA Redesign
Platform redesign and Shopify website migration for TULA, a skincare brand based in New York City.
The Project
This was a great opportunity that came my way through thelab’s head office in NYC – to design a concept for the redesign of the TULA.com website using their established brand toolkit & new image assets. The was a mammoth project and my contribution felt small albeit significant, as the client ended up selecting my concept with elements from the second concept we presented.
The Challenge
This was a custom Shopify build, and the biggest dev-challenge was migrating 3 websites into one global site.
UI-wise, the client had selected a Shopify template they liked, so we designed custom UI “over the top” to really bring forward the fun, punchy TULA branding throughout.
My Role
This was a hands-on UI project, although the buildout of the entire design system was managed by the NY team once client selected their favourite concept, and what a result! My role included:
Concept Direction
UI Design
Team Management
Who doesn’t love a before and after?
