Wellcom, being the creative production company that it is, decided to do their bit with Sydney’s bee population and place a hive on their rooftop. “Wellbeeing”, is a verbal and visual play the Wellcom name and how wholesome you feel when you eat our honey. Inspired by the stripes of the bumblebee, the rectangles can appear in any number of combinations – we even made sure our honey jars all had slightly different labels. The honey? Truly delicious.