Wellcom, being the creative production company that it is, decided to do their bit with Sydney’s bee population and place a hive on their rooftop. “Wellbeeing”, is a visual play on the Wellcom company logo, and a verbal play of how wholesome you feel when you eat our honey. Inspired by the stripes of the bumblebee, the rectangles can appear in any number of combinations – we even made sure our honey jars all had slightly different labels. The honey? Truly delicious.